Резюме – www.jouvenot.com

Bertrand JOUVENOT

17, rue Marbeau – 75116 Paris, France

Tel : +33 6 24 63 51 71 – e-mail : [email protected]

DOB: January 27th,1971

Marital status: Married, two children

Web site: www.jouvenot.com

WORK EXPERIENCE

2015-2017		ALTARES (DUN & BRADSTREET)
		Chief Digital Officer

·	Contributed to digital strategy elaboration and deployment (new business model, big data, dataviz, open innovation, ideation…).
·	Brought support for digital budget allocation and e-marketing plan definitions of new digital platforms (analytics, A/B testing, paid-own-earned…).
·	Introduced agile development methods (design thinking, scrum)
·	Set up corporate social media strategy (social room, employee advocacy)
·	Accelerated the customer experience digitization (new KPI, social selling)
·	Supported the CEO during a LBO (business model assessment, pitch investor…)

Since 2010

LES BRIGADES DU MARKETING

Founder

Launched Les Brigades du Marketing: consulting in Marketing, Digital, E-commerce, CRM…

Offer: digital quotient evaluation, product innovation, retail 2.0, e-commerce optimization, business model assessment, growth hacking, brand content… More, clicking here.

References: Beaumanoir, Morgan, Cerruti, Nuxe, Orange, Bain & Company…

2008-2009

CERRUTI

CMO (Chief Marketing Officer), Worldwide

Strategic Marketing: Supported the CEO in establishing the five years plan, made the brand plate-form and the brand book.

Organisation: Reorganised existing press service and set up communication department.

Architecture: Project leader of the house historical flagship rework with Christian Biecher & Associés, managed Cerruti 1881 new store openings in Geneva, Raba, Sofia.

Advertising: Pitched and selected a communication agency (BETC Luxe). Developed a new worldwide brand campaign: Pure Sensuality. Shootings and catalogues editing follow up. Made

Cerruti media plans and coordinated the brand licensers’ media plans.

Press: Organised press days in show room, optimised the management of shopping, established new editorial collaborations.

Events: Fashion shows in Paris, during men’s fashion week, organised with C l’agence.

POS Marketing: Aligned Cerruti stores’ visual identity with the brand guide book. Sourced new providers for POS materials (mannequins, shopping bags, hangers…). Selected and managed a free lance visual merchandiser.

Digital: Participated to www.cerruti.com launch, planned site updates, created a customer data base and launched a newsletter.

Managed a team of five people. Managed the communication budget (€2,9 millions).

2004-2007

CELIO

Chief Marketing Officer, Europe

Retail Marketing service reorganization: media buying, local media plans management for 40 new opening stores a year, launched Celio gift card, launched innovative brand events such as the Shoppenboys, sold Celio gift cards, organized Celio private sales in Europe, signed commercial partnerships.

u Generated €26 millions turnover a year. Stratégies Magazine Award 2007. Retail 2.0 creation.

E-Marketing service
creation: Launched five new Celio web sites, developed the customer data base, defined the CRM policy, deployed a social media strategy, launch design crowdsourcing.

u Multiplied by five the web site traffic, increased the customer data base from 50K profiles to 1,2 million, sent 26 millions e-mails a year to customers. UDA Award 2007.

Marketing surveys service development: new store concept evaluation, brand equity, store checks, mystery shopping…

u Selling improvement in store, pricing and collection optimization, brand repositioning.

Managed a team of four people. Managed the marketing budget (€2 millions).

2000-2004

KERING (ex PPR)

E-Commerce Manager of seven retail brands of Redcats

Strategy and execution: defined the division’s Internet strategy, settled process and coordinated the retail brands Internet effort including 12 new web sites launches around the world.

People: appointed E-Business Managers for retail brands, helping them build their own Internet teams.

Project management: led a multi retail brands IT convergence program and generated a 25% reduction costs.

Marketing: supported retail brands in marketing on-line (web agencies request for offers, e commerce web site launches, digital marketing plans…).

Monitoring: implemented Internet P&L, Internet KPI and Internet reporting.

Multiplied, a €1billion division’s Internet turnover, by 400% generating a €80 million turnover (8% of global turnover). Put down Internet as a key axe in division global strategy.

1998–2000

NOKIA (ex Alcatel) – Internet Business Unit

Product Marketing Manager, Europe

In charge of Northern Europe (including Benelux & Switzerland…), launched the first Webphone (a new Internet telephone) in three countries.

Defined the marketing plans, worked with product management team and coordinated countries’ sales teams, managed a €1 million budget.

Launched the product in Germany, with Debitel through retail and with Bertelsmann.

Initiated first contact with Bertelsmann. Provided full support to sales team and customer during sales process. Supported German distribution team. Coordinated German communication teams and trade-marketing teams. Initiated working process with US Internet key players to fine tune an innovative business model.

Then launched the product in Austria and in Netherlands.

Launched the first Webphone in Europe.

1996-1998

CLUB-INTERNET

Marketing Manager

Launched the Club-Internet e-store, one of the first Internet market place in Europe.

Wrote business plan, defined the offer to brands, selected a business model, acted as business developer to recruit customers.

Experimented and deployed early methods of e-marketing (SEO, e-mailing…).

Recruited twenty French retailers plus thirty US signing partnerships with on-line shopping malls.

Traffic management (e-store management, display, e-mailing, SEM, CRM…).

Made Club-Internet e-store’s market share the biggest one in France.

EDUCATION

2006-2007

EXECUTIVE MBA – Global Fashion
Management, IFM

This part-time
international program was established by the Institut Français de la
Mode in tandem with the Fashion
Institute of Technology in New York and the Hong Kong Polytechnic University, it is resolutely
international in nature and prepares high-potential executives for high-level
managerial responsibilities in the fashion and creative industries. The
course is split into monthly three-day seminars including classes and
case-studies, taught by the staff of the IFM and guest lecturers. The course
is structured around six main sections: The product & the creative
process / Design & culture / Image & communication / Brand &
strategy / Management & human resources / Finance

1995-1996

DESS Marketing, Université Paris I – Panthéon Sorbonne

1993-1995

MST Commerce International, Université Paris I – Panthéon Sorbonne

LANGUAGES

French

Mother Tongue

English

Business Fluent – TOEFL : 650/800

OTHERS

Teaching marketing in business schools, in fashion schools, and for China.

Regular keynotes speaker.

Wrote four business, marketing and management books. Le Journal de BJ au bureau – which has enjoyed much success in China and Korea and was a debut bestseller. Managing Softly: Learning From Buddha, Gandhi, Gracie (translated into Japanese and Brazilian), Mode &
Internet: le marketing épinglé and The Inside story of the Web.